BUILD A COMMUNITY

When we think about community, we're not talking your neighbours next-door or that nosey lady down the street. We mean people that are relevant to your target market and demographic who need to hear what you have to say.

This goal applies particularly well to non-profit organizations like Churches, local Government organizations, Community organisations, Charities etc - they need to have online conversations/discussions with their current members and attract new ones.

Strategy: To build an online community, you'd need to nurture a social site with a discussion forum and post regular news on a blog to keep visitors coming back. We can make a space for photo-uploads to show what's going on in your community, post podcasts of speeches or presentations for your visitors to download in a members-only area. We make sure members know about your site and that they contribute as well.

We handle this will the following tools:

Blogs - Blogs or Weblogs, are a powerful way to communicate with your customers in a more personal, one-on-one fashion. They give you a space to express your thoughts and ruminate on current events. You can announce a new product or teach the world your philosophy. Many businesses are beginning to realize the power of Blogs in creating authentic and engaging discussions with existing and potential customers. Adding a blog to your website is a great way to develop and grow your relationships with your customers online.

Forums - Forums are a powerful facility for enabling the exchange of ideas, thoughts and comments between you and your customers or simply between your customers. Forums make your website livelier, and add credibility due to the transparent nature of forums. More importantly forums encourage your customers to come back to your website over and over again. By implementing a forum on your website you can begin the process of building a loyal and active customer base.

Comments - Comments enable you to create micro-communities around any type of content on your website. Comments encourage visitor participation on your website, creating an increased level of transparency and higher levels of credibility for your business. Comments also help towards creating a sense of community on your website.

Its likely that youve already seen similar Comments features implemented on most blogs. Accepting reader-input on ones blog entry is now more or less a standard. However with this system you can encourage user-input on any type of content and not just blog entries such as Web Pages, FAQs, Announcements, Web App Items, Products and more.

Customer DB (CRM) - The customer database is a centralised view of all your customers which consist of contacts, i.e. individuals and companies. When you view a customer record, you are either viewing a single persons record and all their interactions with you, or a company's record and the company's interactions with you.